Brand Identity
The Brand Journal
Blog
Insights, Inspiration & Strategy
Your guide to creative branding, design trends and strategic brand building.

Marketing
BRANDBRIEF™ became braaands™
BRANDBRIEF™ has transformed into braaands™, a next-level platform for brand designers. The shift was driven by the growing community and the need for better visibility. Designers can now create public profiles, showcase their best work, and be featured as "Brand of the Day." The platform also includes a designer directory, a curated market for resources, and a free design brief generator. More features, like a job board and academy, are on the way. Now is the best time to join braaands™.

Marketing
BRANDBRIEF™ became braaands™
BRANDBRIEF™ has transformed into braaands™, a next-level platform for brand designers. The shift was driven by the growing community and the need for better visibility. Designers can now create public profiles, showcase their best work, and be featured as "Brand of the Day." The platform also includes a designer directory, a curated market for resources, and a free design brief generator. More features, like a job board and academy, are on the way. Now is the best time to join braaands™.
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Freelance
Secure Your Design Business with a Freelance Graphic Design Contract Template
A Freelance Graphic Design Contract Template protects your work, sets clear expectations, and ensures payment security. Learn how to create a professional contract covering scope, fees, rights, and revisions. Download the free template to safeguard your design business.

Branding
Why is a Design Brief Important? The Key to Effective Brand Design
A Design Brief provides clarity, direction, and structure for brand designers. It ensures alignment on objectives and creative expectations, leading to efficient workflows and high-quality branding. Master design briefs with braaands™ Academy to refine your skills.

Freelance
How to Win Your First Clients with a Perfect Graphic Design Portfolio
A Graphic Design Portfolio is key to landing clients. Learn how to make it visually strong and strategically effective. Discover design briefs, case study storytelling, and SEO. Use braaands™ Academy to refine your portfolio with realistic briefs and boost visibility.