Brand Identity: Bravura - The Brew Club is a premium coffee brand inspired by Colombian coffee farms, offering a medium roast with bright citrus, honey, and floral notes. It combines boldness, quality, and sophistication with a modern yet timeless aesthetic. Logo: Features a stylized moka pot with a friendly twist, using a bold sans-serif "Bravura" and refined serif "The Brew Club" text. Colors are deep red (#A52A2A) for the pot and "Bravura," and soft cream (#F5F5DC) for "The Brew Club." Color Palette: Primary: Deep Red (#A52A2A), Soft Cream (#F5F5DC). Secondary: Earthy Green (#6B705C), Charcoal Gray (#333333). Designed for a premium, versatile look. Typography: Headline: "Montserrat Bold" (sans-serif). Body: "Lora Regular" (serif). Ensures consistency and elegance. Packaging: Cans: 200ml aluminum with alternating deep red and soft cream backgrounds, earthy green rims, matte finish, and glossy logo. Menus: Vertical layout with deep red background, soft cream text, and moka pot logo. Marketing Materials: Tagline: "Brewed with Bravura." Ideas: Social media graphics, "Brew Club" loyalty program with exclusive blends and merchandise (e.g., reusable cups). Collateral: Consistent use of colors and logo on business cards, flyers, and posters. Brand Voice: Warm, knowledgeable, and inviting, highlighting artisanal process, unique flavors, and Colombian heritage.