Jewelry
Branding
Artié


ARTIÉ® — Redefining Fine Jewelry for a New Generation. ARTIÉ® is a contemporary jewelry house bridging heritage craftsmanship and modern values. The brand identity is built around strong, timeless typography — classic serif letterforms subtly reimagined to convey both elegance and confidence. The accent on the “É” adds a distinctive, refined touch, reinforcing the brand’s European-inspired luxury feel. The deep orange palette becomes ARTIÉ®’s signature — bold, sophisticated, and warm. It evokes energy, creativity, and passion while breaking free from traditional jewelry codes often dominated by black and gold. Every visual element reflects a commitment to craftsmanship and sustainability, anchored in a minimalist and architectural design language. ARTIÉ® crafts lab-grown diamond pieces — handmade, bespoke, and ethically conscious. More than jewelry, it’s a statement: timeless, personal, and aligned with a new generation’s expectations of luxury.







