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Beauty & Personal Care · by Pauline CHARNAL
RESIDUE
Residue is a deodorant brand that reimagines traditional industry codes through a bold, colorful, and contemporary visual identity. Inspired by the symbolism of the butterfly, the project combines a minimalist aesthetic with more expressive graphic elements to create a distinctive and memorable brand identity. The goal was to develop a visual universe that reflects transformation, lightness, and self-expression while standing out in a highly competitive market.
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