Food & Beverage · by outfit-of-the-brand
BOCCIA
Boccia is a fictional Italian sandwich concept centered around generous focaccia and bold Mediterranean flavors. The visual identity combines playful illustration with strong, rounded typography to create a brand that feels both expressive and approachable. At the heart of the identity is a cheerful mascot inspired by Italian food culture, bringing personality and warmth to the brand. Paired with vibrant photography, soft pastel accents and dynamic layouts, the system extends across packaging, posters, signage and environmental applications. The result is a lively and contemporary brand universe designed to celebrate indulgence, authenticity and the joy of Italian street food.
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