Food & Beverage · by CreativeWise
PUNO
CreativeWise
PUNO is a specialty coffee brand rooted in the high-altitude landscapes of Peru, where tradition, craftsmanship, and quality come together. At CreativeWise, we developed a visual identity and packaging system that brings its origins into a bold, contemporary world. Inspired by the region’s mountainous landscapes, geometric patterns, earthy tones, and expressive typography create a distinctive identity across coffee packaging, cold brew bottles, and brand applications. The result is a cohesive and recognizable brand that celebrates Peruvian coffee culture while bringing a fresh perspective to the specialty coffee experience.
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Score→ 9.1 / 10
Design & Craft
9.80 / 10
Strategy
9.80 / 10
Originality
10.00 / 10
Brand Story
9.60 / 10
Simple average of the counting votes, per criterion — the Score above also weights the four criteria, counts Jury and PRO/Agency votes more heavily, gives less weight to voters who rate everything at the very top or bottom of the scale, trims outliers once a tier has enough votes, and nudges scores built on few votes toward the site-wide average. Votes that don't count toward the score aren't included.
Votes (5)
| Voter | Design | Strategy | Originality | Story | Overall | |
|---|---|---|---|---|---|---|
 | Lina Yousry from Egypt linayousry.myportfolio.com | 9 | 9 | 10 | 9 | 9.20 |
 | studiorevv from India | 10 | 10 | 10 | 10 | 10.00 |
 | LanaB from Czech Republic | 10 | 10 | 10 | 10 | 10.00 |
 | Faouzia.design from Egypt | 10 | 10 | 10 | 9 | 9.90 |
 | Estúdio Marciano from Brazil estudiomarciano.keepo.bio | 10 | 10 | 10 | 10 | 10.00 |
+ 2 votes from members who had no approved submission when voting. They don't count toward the score.
