Food & Beverage · by Borja Menez
ORTIZ
Borja Menez
Ortiz is a Spanish preserve brand rooted in the sea, with a history that goes back to 1891. This project reimagines its visual identity through a bold, contemporary art direction that brings together vibrant colours, striking fish illustrations, and a distinctive graphic language inspired by the world of fishing and the character of traditional canned goods. More than just a packaging redesign, it's about bringing a familiar brand into a new visual territory. From the iconic yellow tins to unexpected objects and playful campaign imagery, every application celebrates Ortiz's heritage while giving it a fresh, confident personality. Because some things don't need to change. They just need to be seen differently.
Color Palette
This brand uses a color palette of 3 colors
Click a color to find brands with similar colors.
Tags
Voting is closed for this nominee.
Score→ 8.7 / 10
Design & Craft
8.63 / 10
Strategy
8.63 / 10
Originality
8.38 / 10
Brand Story
9.13 / 10
Simple average of the counting votes, per criterion — the Score above also weights the four criteria, counts Jury and PRO/Agency votes more heavily, gives less weight to voters who rate everything at the very top or bottom of the scale, trims outliers once a tier has enough votes, and nudges scores built on few votes toward the site-wide average. Votes that don't count toward the score aren't included.
Votes (8)
| Voter | Design | Strategy | Originality | Story | Overall | |
|---|---|---|---|---|---|---|
 | syeda maham from Pakistan | 10 | 10 | 10 | 10 | 10.00 |
 | lilyzdesigns from London | 8 | 9 | 9 | 9 | 8.60 |
 | dias.thedesigner from Indonesia diasportfolio.framer.website | 10 | 9 | 10 | 10 | 9.70 |
 | croire.bureau from Paris | 7 | 8 | 9 | 9 | 7.90 |
 | bloomlinestudio from Thailand | 10 | 9 | 10 | 10 | 9.70 |
 | Estúdio Marciano from Brazil estudiomarciano.keepo.bio | 10 | 10 | 10 | 10 | 10.00 |
| F | Fuse Collective from Lodz, Poland www.fusecollective.com | 5 | 5 | 1 | 7 | 4.40 |
+ 1 vote from members who had no approved submission when voting. It doesn't count toward the score.
